Current world trade issues are very complex, involving various challenges and opportunities that affect the global economy. In the era of globalization, links between countries are getting closer, but they are also facing many obstacles. One of the main challenges is protectionism. Countries such as the United States and several European Union members tend to implement tariff policies to protect local industries. This protectionism not only changes trading patterns, but also increases uncertainty in global markets. In addition, ongoing trade wars, such as those between the US and China, create tensions that disrupt international supply chains and investment. On the other hand, digitalization opens up new opportunities in trade. E-commerce is increasingly developing, allowing products from developing countries to reach global markets. Platforms like Alibaba and Amazon enable small businesses to compete with large companies. Investments in digital infrastructure and technology also have the potential to increase efficiency and productivity in the trade sector. Climate change is also a critical issue. Many countries are facing pressure to reduce carbon emissions, which can affect traditional industries. However, this also opens up opportunities for innovation in environmentally friendly products and green technology. The renewable energy sector and sustainable products are increasingly sought after, creating new markets and jobs. Another challenge that needs to be considered is international trade regulations and standards. Variations in regulations can limit market access and increase costs. Therefore, harmonization of standards between countries is important to facilitate trade. Geopolitical conflicts also have a significant impact. The situation in the Middle East, tensions in the South China Sea, and other issues can affect economic stability. Political uncertainty can make investors hesitate and reduce foreign investment flows. However, multilateral cooperation through international organizations such as the WTO and ASEAN provides hope. Through diplomacy and negotiation, countries can create better policies to address trade challenges. Free trade negotiations can reduce tariffs and remove non-tariff barriers, increasing market access and economic growth. Civil society also plays a role in pressing for fair and sustainable trade to be a priority. Awareness of sustainability and corporate social responsibility is increasing, influencing the way businesses operate. Therefore, given these challenges and opportunities, it is important for countries to create adaptive and innovative trade strategies. By implementing policies that support economic growth while maintaining sustainability, world trade will be able to develop more harmoniously and with mutual benefit.